Experts advise: "appliances to the countryside" right path and it marketable
With the income of farmers increased, the rapid escalation of the consumption structure of rural household appliances, diversified development trend of "white goods", "green appliances" and other products favored by the farmers. Experts believe that the diversity of rural consumption determines the home appliance market in rural areas not less functional, but some additional features suitable for the rural environment??
Recent years, with national implementation of the preferential agricultural policy, greatly increased the income of peasants, the rural consumer market gradually heating appliances, consumer attitudes of farmers have gradually from the traditional type to meet the needs of the pursuit of enjoyment, green environment-friendly changes Some reduce the labor intensity and improve people's quality of life of white goods products (such as washing machines, kitchen appliances, air conditioners, refrigerators, etc.) and green home appliances is rapidly into rural families.
According to the National Bureau of Statistics of the 31 provinces (autonomous regions and municipalities) 68 000 rural households in sample survey of situation, every hundred rural areas across the country have a washing machine 50 sets, 22 sets of refrigerators, air conditioners of 8.3 units. In Dengzhou Xiaji Zhen, an open home appliances shopping farmers Cheng Xiaochun told reporters, household appliances in recent years in rural areas sell quickly. In 2003, he sold a total of more than 30 refrigerators, more than 10 air conditioners, 2007, refrigerator sales soared to more than 100 units, air conditioner sales to 40 units.
's Survey found that the government's guidance, driven by biogas, solar energy, represented by the "green energy" popular favor, relying on green energy development such appliances are increasingly Selling Well. Most of these products feature a one-time investment, can be used repeatedly, is ideal for rural consumption. Current "gas appliance" has been a mature product gas stove, gas lights, gas cookers, gas water heater. Relevant persons, to guide the rural green consumption, not only help protect the environment, will also nurture a huge rural household equipment manufacturing industry for more than 200 million rural families, this market is 10 billion yuan, even thousands of billions of dollars .
Insiders pointed out that despite the current consumption structure of rural household appliances are rapidly upgraded, but basically at the stage of functional requirements. To explore the rural market businesses, not only to produce functional and affordable home appliances, also called product has strong adaptability and reliability, and requested products have longer life cycle, durable resistance to damage.
And cities, rural water, electricity, gas and other conditions were large differences, such as voltage instability and high mineral content water. Therefore, the market for household appliances in rural areas have under these circumstances, some additional features suitable for the rural environment. In this regard, Haier Group, Henan, said sales manager Lu Haifeng, Haier's refrigerators, washing machines, color TV, air conditioning has products specifically for rural markets. The refrigerator, for example, the voltage instability in rural areas, requires a stronger voltage refrigerator adaptability; farmers demanded a stronger cooling capacity of the refrigerator, not on the needs of cold storage space; from power perspective, farmers are valued refrigerator the power capacity. Therefore, the Haier refrigerator for the rural market, its frozen and refrigerated space ratio of 5:5 or 4:6, the rural market put the refrigerator power consumption of 0.6 degrees per day below some refrigerators and even three days a kilowatt.
With marketable products, but also a complete service network. Rural consumer appliance service requirement is not high, usually stays in the most basic level of service needs. That is, when the appliance out of the time was to repair faults. However appliances maintenance is difficult in rural areas is a common problem, and now the town is basically not a lot of home appliances company dedicated service department, are self-employed in home appliances repair, maintenance personnel were mostly to study in their own time, and then began to explore of repair, many people even have to read schematics. Therefore, there is a perfect after-sales service system is the appliance business must be addressed.
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I am China Hardware Suppliers writer, reports some information about czech crystal chandeliers , austrian crystal earring.
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